Planning and producing a wedding is stressful. If it weren’t so, there would be no wedding to-do-lists to follow or professionals dedicated to every single aspect of what a wedding entails. Jut a quick query on the Internet [1] will show you just how many items and little details of each make for a wedding, and it’s just overwhelming. So much so that when it comes to wedding flowers, every wedding professional and to-do-list available in the Internet will just say: “call a florist.”
Though telling couples to “call a florist” when it comes to wedding flowers is not bad advice per se, florists are without a doubt not only a very important part of the fresh cut flower industry and value chain, but also true artists that do wonderful work for their clients, it does seem to imply though, that flowers are an unimportant piece of wedding to-dos (they are not) that every couple can afford the added value of florists’ services (not every couple can) and that there aren’t any other options (there are.)